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Millharbour Marketing Consultancy
Experts in Marketing Strategy. Specialists in Sponsorship.
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Making Sponsorship Work: Lessons from Lloyds

SponsorshipBy Sophie MorrisLeave a comment

In February 2007 Lloyds TSB signed the first partner agreement with Locog for the London 2012 Olympic and Paralympic Games.   One year on from the Games, I have three questions: What did they want to achieve from that? How did they make it happen? How did they measure it?     1) Setting clear objectives.…

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