Millharbour Director, Sophie Morris, has been reappointed to the Loughborough University London’s Institute for Sport Business (ISB) Advisory Board for a second term. Sophie was one of the founding members and has part of the ISB since 2015, advising on its world class research and teaching activities. Loughborough University London are a key…
Millharbour Marketing Director, Sophie Morris, gave an opening presentation at SponsorLive – The European Sponsorship Association Summit on sponsorship trends and the latest ESA research into sustainability in sponsorship. As part of ESA’s ongoing research, members throughout Europe were asked about their views on and commitment to sustainability. 96% of sponsors said it was…
Millharbour Marketing Director, Sophie Morris, introduced the inaugural award for Sponsorship at the Spanish Marketing Association’s (SMA) Annual Awards yesterday evening via video link from London. Having presented the Keynote presentation at the SMA’s sponsorship conference in July on the State of Measurement in Sponsorship, it was an honour to return to give an…
Celebrating the 100th episode of the ‘Inside Sponsorship’ podcast As a previous guest on the Inside Sponsorship podcast, Millharbour Director, Sophie Morris, was invited to contribute to the celebratory 100th episode, focusing on the Future of Sponsorship. You can listen to the full Inside Sponsorship podcast here and a transcription of Sophie’s section…
Sophie Morris, Millharbour Marketing Director, joined a panel discussion on high performance in sport and business for the Paralympics GB Partner Day at the Velodrome. The event, held during the Tokyo Paralympics, brought together speakers from the world of athletics, sport and business: Jon-Allan Butterworth – former Paralymics GB track cyclist, Rio 2016 Gold…
Millharbour Marketing Director, Sophie Morris, has been re-elected to the Board of the European Sponsorship Association (ESA) for a second term. Originally elected to the ESA Board in 2016, Sophie led the Marketing Workstream following an initial Strategic Review project. She also founded and co-chairs the National Representatives Workstream, bringing together the national Sponsorship…
Looking Back at a Year of Change Written by Millharbour Director, Sophie Morris (also an ESA Board Director) and first published by ESA on sponsorship.org At the beginning of every year, ESA asks its members what they think the top three trends will be for the year ahead. These responses are then combined to…
How Lockdown Changed the Sponsorship Landscape in 2020 Written by Millharbour Director, Sophie Morris (also an ESA Board Director) and first published by ESA on sponsorship.org Let’s have a look at how the top ten trends changed as the year went on. In January, you can see that Sustainability entered the list for the…
This week marks five years of working with the Institute for Sport Business (ISB) at Loughborough University London on the Strategic Sports Sponsorship module of the Sports Marketing MSc programme. Time has flown by since 2016 when we first started working with ISB to design and launch the module. Now we can celebrate five…
Sophie Morris, Millharbour Marketing Director, spoke at The Nordic Sponsorship Conference in Copenhagen about how rights holders and sponsors are adapting to challenges of the pandemic, as well as sharing ESA’s sponsorship sentiment tracker research. The conference was organised by SPOT:ON group the Danish sponsorship member group, of which Sophie is a Board Advisor,…