Sustainability in Sponsorship

Millharbour Marketing Director, Sophie Morris, gave an opening presentation at SponsorLive – The European Sponsorship Association Summit on sponsorship trends and the latest ESA research into sustainability in sponsorship.   As part of ESA’s ongoing research, members throughout Europe were asked about their views on and commitment to sustainability. 96% of sponsors said it was…

Spanish Marketing Association Awards

Millharbour Marketing Director, Sophie Morris, introduced the inaugural award for Sponsorship at the Spanish Marketing Association’s (SMA) Annual Awards yesterday evening via video link from London.   Having presented the Keynote presentation at the SMA’s sponsorship conference in July on the State of Measurement in Sponsorship, it was an honour to return to give an…

Inside the Future of Sponsorship

Celebrating the 100th episode of the ‘Inside Sponsorship’ podcast   As a previous guest on the Inside Sponsorship podcast, Millharbour Director, Sophie Morris, was invited to contribute to the celebratory 100th episode, focusing on the Future of Sponsorship.   You can listen to the full Inside Sponsorship podcast here and a transcription of Sophie’s section…

High Performance in Sport and Business

Sophie Morris, Millharbour Marketing Director, joined a panel discussion on high performance in sport and business for the Paralympics GB Partner Day at the Velodrome.   The event, held during the Tokyo Paralympics, brought together speakers from the world of athletics, sport and business: Jon-Allan Butterworth – former Paralymics GB track cyclist, Rio 2016 Gold…

Millharbour Director re-elected to ESA Board

Millharbour Marketing Director, Sophie Morris, has been re-elected to the Board of the European Sponsorship Association (ESA) for a second term.   Originally elected to the ESA Board in 2016, Sophie led the Marketing Workstream following an initial Strategic Review project. She also founded and co-chairs the National Representatives Workstream, bringing together the national Sponsorship…

The 2020 Sponsorship Trend Evolution

How Lockdown Changed the Sponsorship Landscape in 2020 Written by Millharbour Director, Sophie Morris (also an ESA Board Director) and first published by ESA on sponsorship.org   Let’s have a look at how the top ten trends changed as the year went on. In January, you can see that Sustainability entered the list for the…

Sponsorship during the Pandemic

Sophie Morris, Millharbour Marketing Director, spoke at The Nordic Sponsorship Conference in Copenhagen about how rights holders and sponsors are adapting to challenges of the pandemic, as well as sharing ESA’s sponsorship sentiment tracker research.   The conference was organised by SPOT:ON group the Danish sponsorship member group, of which Sophie is a Board Advisor,…