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Millharbour Marketing Consultancy
Experts in Marketing Strategy. Specialists in Sponsorship.
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How to Bridge the Service Quality Gap in Sponsorship

SponsorshipBy Sophie MorrisLeave a comment

We recently gave a lecture at Loughborough University London on Service Quality in Sponsorship. Speaking to MSc Sports Business students, we shared our experience of poor service quality and applied the Service Quality Gap Model to sponsorship. We’re now sharing that analysis in our latest paper.   [download id=”3474″]   The service quality provided by…

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