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Millharbour Marketing Consultancy
Experts in Marketing Strategy. Specialists in Sponsorship.
  • MARKETING CONSULTANCY
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A Customer-Led Approach to Selling Sponsorship

SponsorshipBy Sophie MorrisLeave a comment

Do you have a product-led or customer-led approach to selling sponsorship? Let’s look at the difference and why the distinction is important for sponsorship.   A product-led approach in sponsorship tends to be focused on the sales processes. A common question is “what shall we put in the deck?”. You know the current sponsorship assets…

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