In this video we’re looking at technology in sport from fan engagement to performance technology and why you need to keep up. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about using technology in sponsorship, or any other aspect of marketing, please get in…
2015 has been a great year of sport here in London. Most recently, we had the Rugby World Cup and the NFL and there was quite a difference between the two in terms of entertainment and event experience. This video looks at how you can create a full entertainment experience around your sport. If you’d prefer…
The impact of a data security breach can be huge for your customers, staff and your brand. So, what can you do to keep your customer data safe? In this 3 minute Marketing Insight video we look at the recent cases of Sony and TalkTalk and cover the basics of data protection. If you’d prefer to read…
Oh there’s such expectation over the Christmas adverts these days. What pressure on marketing agencies to give their clients the stand out concept to win commercial Christmas! John Lewis has been the forerunner over the past few years, but seemed to have not hit the nail quite so sweetly on the head this year.…
So Black Friday has actually turned out to be more of a grey weekend (and not just the weather here in London!). Many retailers, especially Asda, who brought all kinds of problems on themselves last year, stayed away from the most commercial of all annual events. John Lewis didn’t run any special promotions but…
In this video we look at programmatic and native. We find out what they are, give a quick introduction with examples, ask why you’d want to use them, tips on how and when to use them, and things to watch out for of course. If you’d prefer to read rather than watch, the content is…
Following our video on Gamification and eSports a couple of weeks ago, we were intrigued to see a review of the Rugby World Cup 2015 game appear in a Google+ community on rugby. I’m not a gamer and so I’m not surprised that I hadn’t heard about it, but I am a huge rugby…
In this 5 minute video we take a basic look at the Internet of Things and Big Data. What is the Internet of Things? What does Big Data actually mean? What can it tell you? And how can you use it? If you’d prefer to read rather than watch, the content is also written…
We have heard a lot from almost every spokesperson of the Tournament that this will be the most ‘engaged’ Rugby World Cup yet. Before the Tournament kicks off tonight with England v Fiji, the engagement through the organisers channels has included sponsor activation, an augmented reality view of the stadium (if you have a ticket) and…
In this video we look at the importance of mobile in your digital marketing. There has been such a quick movement in the mobile space and a huge shift from text to visual communications. How can you use that to engage with the growing mobile market? If you’d prefer to read rather than watch, the…