Customer Research Case Study – Eventbrite
Deep dive customer research to inform marketing strategy.
Marketing Strategy Case Study: British Fencing
Building more effective customer pathways to drive participation and membership.
Millharbour Marketing appointed by Amayse, the market leader in 3D branding for sporting events
Millharbour Marketing is delighted to announce its appointment by Amayse, the worldwide leader in 3D signage and branding for televised sporting events, to help with their global marketing proposition. Amayse was founded following a merger between UK-based SignAway and Denmark-based companies LogoPaint and 5M Print. Now with a US office, the company has a…
Marketing Consultancy Case Study: Eventbrite
Being effective at entering a new market: identifying, understanding and reaching your audience Client Introduction: Eventbrite offers online ticketing excellence and event marketing expertise, simplifying the process and user experience for both event organiser and ticket buyer. Service: Marketing Consultancy Brief: To assess a new market of commercial events and advise on market…
Sponsorship is the king of brand-building but is it reaching its potential?
First published by EffWorks as part of a series of articles building up to Effectiveness Week 2017, I was asked to give my view on whether sponsorship is reaching its potential. You can read the original article on the Eff Works website and it is also copied below. IN ‘MEDIA IN FOCUS‘ (PAGE 43 IF…
From Russia with love
We were in Russia last week, speaking at the marketing and sponsorship conference ‘MarSpo’ in Moscow. It’s safe to say that whilst the industry is different to what we see in the West, the ambition and enthusiasm for innovative sports marketing is just as strong. The two day conference was held in the fantastic…
Six Steps to a Winning Marketing Strategy
Marketing Strategy is often confused with Marketing Plan, or just not understood at all. In this article on the CIM website, we aim to help marketers understand what being strategic actually means and contribute to the six steps to building a marketing strategy that will work.
TV is not dead
Within a week of the news that children now spend more time online than watching TV, we also hear that TV ad spend is not dead. Far from it in fact, it has just broken the £1bn mark, with growth of 10.8% (Advertising Association and Warc). Although digital growth is stronger – at 13.2% for…
The Use of Influencers in Marketing
In this video we are talking about influencers, who are they and why you should consider using them. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about using influencers, or any other aspect of marketing, please get in touch. And if you don’t want to…
Virtual Reality (VR) in Sport: The NBA story
We were at the O2 Arena in London for Orlando Magic against the Toronto Raptors as part of the NBA Global Games on Thursday. Now we all know the NBA is the dominant force in basketball but it is also a dominant force in using technology in sport and particularly around the fan experience. So,…