marketing strategy

What your customers think v What you think they think. The marketing gap.

A presentation by David Cole of fast.MAP at tonight’s Chartered Institute of Marketing event, gave some shocking insights into the difference between what customers think and what marketers think their customers think i.e. the marketing gap.   I have put some highlights below, but get in touch for the full report and how you need…

Marketing Strategy – Why They Don’t Get Implemented

Some interesting insights this evening at the latest CIM event for Chartered members.   The headline statistic was that 70% of the marketing strategies we write are not implemented. Inevitably there is an element of the situation changing and strategy no longer being relevant, but in the majority of cases this was not the reason.…