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Millharbour Marketing Consultancy
Experts in Marketing Strategy. Specialists in Sponsorship.
  • MARKETING CONSULTANCY
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  • MARKETING CONSULTANCY
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sponsorship activation

Gallagher who? Why sponsorship is the best policy for the new Premiership Rugby title sponsor

SponsorshipBy Sophie MorrisLeave a comment

After a prolonged separation from previous partner Aviva, and trouble finding a replacement, the news of an American insurer taking over the title sponsorship of the top level of English rugby was greeted with many a raised eyebrow.   Who is this Arthur J Gallagher and why is he sponsoring English Rugby? Well, it turns…

Video: RWC2015 Sponsorship – What’s missing? Integration

SponsorshipBy Sophie MorrisLeave a comment

We were at Twickenham for the Quarter Finals of the Rugby World Cup, to film this video on the missing element of many sponsorships: integration. We look at how the Worldwide Partners and Official Sponsors faired on our integration test and tell you why integration of sponsorship is so important. If you’d prefer to read rather…

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