Video

Video: The Power of Sponsorship v Advertising in Creating Emotional Engagement

This video is about the power of sponsorship compared to more widely used elements of the marketing mix. How it can take customers through the whole buying process, create an emotional engagement and help you achieve your marketing objectives. If you’d prefer to read rather than watch, the content is also written below. If you…

Video: Sponsorship at the Heart of the Marketing Mix

This video is about sponsorship in the marketing mix and its importance in relation to the rest of your marketing activity. That is, why you should integrate it with the rest of your marketing planning. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk…