Sponsorship for start-ups

SponsorshipLeave a comment

“Particularly for small businesses, it is a way that they can really stand out from the competition for a comparatively small amount of money,” says Sophie Morris, founder of Millharbour Marketing.   Morris suggests that starting local can be a sensible strategy for start-ups. Sponsoring a nearby sports team, she argues, can provide a far deeper…

Beacons are here, like it or not.

MarketingLeave a comment

Marketing Magazine has reported that Tesco is trialling iBeacons in its Chelmsford store. The GPS based apps can determine your location to within 2 cms and therefore deliver relevant information to you.   Some of it will inevitably be promotional, pinging you an offer for a product that you’re about to walk past, but it…