Telegraph Business of Sport conference round-up – Day Two

Competition in sports broadcasting, sponsorship integration, sponsorship activation in financial services, cycling, fan engagement in motor sport, and harnessing the value of social media. The second day of the inaugural Telegraph Business of Sport conference was certainly more controversial than day one, and it started right in the first session.   We heard about the healthy…

Telegraph Business of Sport conference round-up – Day One

Day One – RWC2015, Success and Legacy at Mega Events, Sponsorship to Business Partnerships, Evolving Model for Football Clubs, Developing Women’s Sports, and Sponsorship Activation Lord Seb Coe opened the Telegraph conference held at the BT Sports offices in central London. He took us through a history of sport from 700BC through various modernising eras…