Our amazing Charity Partner, School of Hard Knocks, achieved something quite incredible at the weekend. They broke the Guinness World Record for the longest ever game of rugby union. It was over 30 hours long. With normal size teams. On the hottest ever August Bank Holiday weekend. What made them do this? Raising…
The Danish sponsorship members group, SPOT:ON Club, organised a London working trip for members and, as the London-based member of the group’s Advisory Board, I arranged two outstanding speaker panels for the visit. With both sponsors and rights holders represented from some of the best UK sponsorships, this was a really unique experience. Both…
Sitting on the Advisory Board of SPOT:ON Club, the Danish sponsorship members group, I was delighted to make another trip to Copenhagen for the club’s annual SPOT:ON Activation conference. With a great line-up of speakers including global brands, we were treated to an inspiring showcase of excellent sponsorship activation examples. The conference concluded…
I was delighted to be in Brussels last week, not only to attend SponsorLive – The ESA Annual Summit – but also to hold the first meeting of the European Sponsorship Association’s (ESA) National Representatives Group. ESA’s mission is to ‘unite, inspire and grow the sponsorship industry’. As an ESA Board Director, I’m always…
Now in its fifth year, SponsorLive partnered with the European Sponsorship Association (ESA) to create Europe’s must attend sponsorship conference. In my role of concluding and closing the event on behalf of ESA, I noted the key takeaways of each session, which I have summarised for you below. Vincent-Baptiste Closon, Head of International Sponsoring,…
When I went to ‘Sponsorship ROI Exposed’ organised by Toby Hester, Sponsorship Coach and a fellow ESA Board Director of mine, I was hoping that with a whole day dedicated to sponsorship measurement, it would indeed be exposed. I was not disappointed. Toby had asked me to join him on stage at the end…
We joined F.C. Copenhagen’s sponsor business club ‘GOAL’ in Copenhagen last week to talk about the power of sponsorship and how brands can maximise its impact. The end of season meeting of the GOAL club was a fantastic opportunity to bring the club’s sponsors together with presentations from Katja Moesgaard, COO, and Alex Rasmussen, Sales…
The SPOT:ON Sponsorship Activation conference in Copenhagen was a great success and we were delighted to speak at this inaugural event. Lined up alongside speakers from Volvo, Manchester United, Skoda and Santander, we talked about sponsorship as the king of brand building. This was based on research presented by the IPA that showed sponsorship as…
Last week was the IPA’s Eff Week, a comprehensive view of marketing effectiveness and how to measure it across the whole industry, and we were delighted to be a part of it. Our founder, Sophie Morris, spoke alongside Matt Stevenson from EE about how sponsorship has changed in the digital era using the example…
We were at World Rugby ConfEx, the bi-annual conference, to join the ‘Sponsorship Pathway – Are you sponsorship ready?’ panel alongside Fiona Taag from DHL, Tom Kingsley from EY, Murray Barnett from World Rugby and moderator, Mark Thompson from SponServe. So, what do rights holders need to do to be sponsorship ready? We…