This video is about measuring sponsorship, we evaluate some common metrics and show how to make sure you are measuring against your objectives. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship or any other aspect of marketing, please get in…
There is a great article in Marketing Week today about sponsors undervaluing women’s sport. We see Adidas sponsoring the Women’s FIFA world cup, but not really bothering to do much around it. A common theme through our blogs and videos is on the importance of sponsorship integration; that is including your sponsorship properties…
In this video we cover the importance of integrating your sponsorship with the rest of the marketing mix in order to fully leverage your investment. We look at Dyson’s sponsorship of Bath Rugby again and how they could improve their sponsorship integration. If you’d prefer to read rather than watch, the content is also written…
In this video we look at sponsorship activation and we’re going to look at one particular case study, Dyson’s sponsorship of Bath Rugby Club. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship or any other aspect of marketing, please get in…
It looks as if women in sport is making good progress in getting on the agenda of sports conferences. We saw Clare Balding host a session at the Telegraph Business of Sport conference last week and now Leaders have a whole conference dedicated to women’s sport and women in sport. We started off by…
Competition in sports broadcasting, sponsorship integration, sponsorship activation in financial services, cycling, fan engagement in motor sport, and harnessing the value of social media. The second day of the inaugural Telegraph Business of Sport conference was certainly more controversial than day one, and it started right in the first session. We heard about the healthy…
Day One – RWC2015, Success and Legacy at Mega Events, Sponsorship to Business Partnerships, Evolving Model for Football Clubs, Developing Women’s Sports, and Sponsorship Activation Lord Seb Coe opened the Telegraph conference held at the BT Sports offices in central London. He took us through a history of sport from 700BC through various modernising eras…
In this video we look at the different sponsorship strategies and how to choose which is best for you; using sponsorship as a marketing channel as you would use any other and integrating it across the whole of the marketing mix. If you’d prefer to read rather than watch, the content is also written below.…
It’s always nice to have a day out of the office, to meet new people and to share ideas and challenges, isn’t it. Well, the Think!Sponsorship conference was particularly nice, being held at the glorious Royal Albert Hall, London! So, the good news is that sponsorship is still growing, as reported in the Think!Sponsorship…
Being true to your brand and it’s values will ensure the best possible result for your sponsorship in engaging with fans, getting them to know and like your brand, and ultimately become customers. Watch our latest video on the importance of brand in sponsorship below with case studies on Specsavers and Nissan. If you’d prefer to…