So, another sporting scandal hits our news screens. This time led by the athlete in question. Controlling the failed drug test story will have gone a long way in minimising the damage to Maria Sharapova, but of course damage has still been done, both to her reputation and commercial value, as well as pulling…
Rule 40 of the Olympic Charter makes it into The Times today. But do sponsors of individual athletes know that they won’t even be able to tweet them a ‘good luck’ or ‘congratulations’ message? The rule is there to protect official Olympic and Team sponsors, but I wonder how many companies sponsor an individual…
Within a week of the news that children now spend more time online than watching TV, we also hear that TV ad spend is not dead. Far from it in fact, it has just broken the £1bn mark, with growth of 10.8% (Advertising Association and Warc). Although digital growth is stronger – at 13.2% for…
In this video we are talking about influencers, who are they and why you should consider using them. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about using influencers, or any other aspect of marketing, please get in touch. And if you don’t want to…
We were at the O2 Arena in London for Orlando Magic against the Toronto Raptors as part of the NBA Global Games on Thursday. Now we all know the NBA is the dominant force in basketball but it is also a dominant force in using technology in sport and particularly around the fan experience. So,…
In this video we’re looking at technology in sport from fan engagement to performance technology and why you need to keep up. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about using technology in sponsorship, or any other aspect of marketing, please get in…
We were interviewed by The Guardian for their piece on what business owners need to look at for 2016.
2015 has been a great year of sport here in London. Most recently, we had the Rugby World Cup and the NFL and there was quite a difference between the two in terms of entertainment and event experience. This video looks at how you can create a full entertainment experience around your sport. If you’d prefer…
The BBC reports this morning that LeBron James has signed a ‘lifetime’ deal with Nike. He’s clearly a very valuable athlete and has a long relationship with Nike, but to sign a lifetime deal is a huge commitment and one that we’d really like to see the Terms and Conditions for! So, is this…
The impact of a data security breach can be huge for your customers, staff and your brand. So, what can you do to keep your customer data safe? In this 3 minute Marketing Insight video we look at the recent cases of Sony and TalkTalk and cover the basics of data protection. If you’d prefer to read…