In this video we look at how companies cope with their increasingly connected customers, that is, how they structure their teams to cope with digital communications with some examples from Paddy Power and BBC and the dangers of splitting brand and digital. If you’d prefer to read rather than watch, the content is also…
In this video we are looking specifically at the use of social media in engaging with your audience – what you should publish and how you should publish it. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about social media engagement or any other…
In this video we look at the use of digital marketing in engaging with your target audience – the at-home and at-stadium audience in sport, second screening, gaming, advertising and profiling. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about digital marketing or…
We were very excited to attend IBM’s ‘A new way to work in the new insight economy’ today. Mostly because it was held at The Royal Institution where lectures have been held since 1825. We were in the iconic Faraday Theatre where the Christmas lectures are filmed each year, where children and adults alike are…
Day One of this event saw a great line up of speakers and Day Two wasn’t going to disappoint either. Read this round up of the day, including a quick video of Kate Russell’s Leonard Nimoy send off at the end. If you missed it, you can read the Day One round up here. Building…
Another week and another conference. This time I was delighted to get a free pass from The Guardian to their 10th Changing Media Summit. Here’s my quick round up…oh and Day Two is covered here too. It was truly excellent start to the conference as David Pemsel, deputy CEO of The Guardian, gave an…
It’s the awards night of the year and everyone is judging how all the stars look. But what we didn’t know is that women judge themselves badly during this period as well. “Not only do we often see critical tweets about actresses in their gowns, women are 50% more likely to say something negative…
Advertising during the Super Bowl almost gets as much attention as the game itself; certainly in marketing circles. At $4.5m for a 30 second advert, you really need to make it count. So, who nailed it and who didn’t? We look at TIME’s ranking of the best and worst adverts from this year’s Super Bowl.…
What an excellent piece of fan engagement put together by Lewis Hamilton’s team. A series of ‘movies’ were published using fan generated content on each day of the race weekend that would see Lewis crowned as a double World Champion. Our story. Here it is. #TeamLHmovie. Thank you all so much #TeamLH @mercedesamgf1 https://t.co/HbuiT4jRrw…
It is here…John Lewis launched its well anticipated Christmas advert today, ahead of Tesco and J Sainsbury’s on the 12th November. So why all the fuss? Why do we long to see these adverts? Why are they cinematic events that break through all other advertising? Well, let’s take a look at it shall we……