Being effective at entering a new market: identifying, understanding and reaching your audience Client Introduction: Eventbrite offers online ticketing excellence and event marketing expertise, simplifying the process and user experience for both event organiser and ticket buyer. Service: Marketing Consultancy Brief: To assess a new market of commercial events and advise on market…
I’m actually one of the unaccounted for ‘quite like it’ people. I’m never going to eat it very often, but when I do, I enjoy it and think it’s ok. But what I LOVE about Marmite is their marketing. Not just the story behind the adverts but how specific they are about what they do. …
There was a great piece in today’s Metro newspaper about the evolution of logo design over time. It highlighted the sometimes hated complete overhaul of a logo, and the more readily accepted continual evolution. Perhaps because the latter is rarely noticed. One brand they didn’t highlight though was Coca-Cola, who have bucked the trend by hardly…