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rugby world cup

IRB World Rugby Conference – my key take aways

EventsBy Sophie MorrisLeave a comment

Day One Will Greenwood opened the event and handed over to Bernard Lapasset, Chairman of the IRB, who addressed the delegation before the first session of the conference.   1) Winning Bids and Delivering Outstanding Rugby Events This opening session looked at the success of the London 2012 Olympic bid; what ER2015 is doing to…

Optimising Olympic Participation – IRB World Rugby Conference

EventsBy Sophie MorrisLeave a comment

Patrick Hickey President of EOC opened the session by acknowledging that the Olympic Games is the biggest game worldwide and that for the first time rugby will be broadcast to millions who have never seen it before. It’s a great opportunity for the sport. The Olympics will bring a new audience to the sport younger…

Winning bids and delivering outstanding rugby events – IRB World Rugby Conference

EventsBy Sophie MorrisLeave a comment

Debbie Jevans, Chief Executive ER2015, opened by discussing the key lessons from the Olympics in 2012 and how they are being implemented for RWC 2015;   vision – be brave and articulate it clearly, integrated delivery – you can’t do it alone, hire great people – engage stakeholders get buy in on vision and they…

London2012 and the Unexpected Legacy

Events, MarketingBy Sophie MorrisLeave a comment

One of the few criticisms of the London 2012 Olympics (yes, we all know about the tickets) was the lack of a legacy plan. None of the major sponsors had a clear legacy plan in place at the end of the games. The staff disbanded soon after the end of the games and any legacy…

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