The best sponsorship activation? Will Greenwood says it’s Mastercard’s ‘Be Number 23’ with the Barbarians.

Any sponsorship is only as good as its activation. And so, to find and deliver the best possible sponsorship activation, I thought I should find out what has been the best example so far.   Who better to ask than Will Greenwood, the England Rugby International who played for Leicester Tigers and Harlequins and now has…