The Rugby World Cup kicked off on Friday with a win for England and the weekend saw some great sporting drama with Japan defeating South Africa, and we were honoured to be there in Brighton to watch it. We have seen what the Rugby World Cup sponsors have done in the build up to…
We have heard a lot from almost every spokesperson of the Tournament that this will be the most ‘engaged’ Rugby World Cup yet. Before the Tournament kicks off tonight with England v Fiji, the engagement through the organisers channels has included sponsor activation, an augmented reality view of the stadium (if you have a ticket) and…
In this video we look at the importance of mobile in your digital marketing. There has been such a quick movement in the mobile space and a huge shift from text to visual communications. How can you use that to engage with the growing mobile market? If you’d prefer to read rather than watch, the…
We spoke to Gareth Griffiths, Head of Sport Sponsorship at O2, about rugby sponsorship activation, being England Rugby’s Lead Partner, Rugby World Cup legacy, the impact of the Three takeover on brand, and their co-branding sponsorship integration with England Rugby ‘Rose2’, ahead of their latest rugby campaign launch this coming Wednesday, 9th September. O2…
Here’s some great sponsor activation around the Rugby World Cup from Samsung: The Samsung School of Rugby. Samsung are an England Rugby sponsor, not a Rugby World Cup sponsor, but they have produced a series of short videos aimed at teaching the basics of the game and being pretty funny at the same time.…
In this video we are looking at gamification and eSports – what they are and how you could be using them to better target and engage with your audience. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about gamification, or any other aspect of…
In this video we look at how companies cope with their increasingly connected customers, that is, how they structure their teams to cope with digital communications with some examples from Paddy Power and BBC and the dangers of splitting brand and digital. If you’d prefer to read rather than watch, the content is also…
Do you have sponsorship ambassadors as part of your sponsorship deal? Are you struggling to know how best to use them? Take a look at Air New Zealand who sponsor the All Blacks rugby union team. They build their ambassadors into their product, in this case their in-flight safety videos. The athletes and the…
In this video we are looking specifically at the use of social media in engaging with your audience – what you should publish and how you should publish it. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about social media engagement or any other…
In this video we look at the use of digital marketing in engaging with your target audience – the at-home and at-stadium audience in sport, second screening, gaming, advertising and profiling. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about digital marketing or…