It is here…John Lewis launched its well anticipated Christmas advert today, ahead of Tesco and J Sainsbury’s on the 12th November. So why all the fuss? Why do we long to see these adverts? Why are they cinematic events that break through all other advertising? Well, let’s take a look at it shall we……
Millharbour Marketing is proud to support the RFUs legacy work up to and beyond 2015, ensuring that the rugby community sees lasting benefits from hosting the World Cup.
Millharbour Marketing attended a Guardian Media event yesterday on what the merging of marketing and tech means for marketers. The panel consisted of some impressive names; John Watton, Director of Digital Marketing, Adobe. Mark Singleton, Head of Sportsbook Marketing, Paddy Power. Lisa Bridgett, Global Director of Sales and Marketing, Net-a-porter. Tanya Cordrey, Chief Digital…
But has the IRB got this right? I can understand why it wants to rebrand from International Rugby Board to World Rugby, it clearly implies a broader reach which reflects the work they are doing to develop rugby around the globe. But what I don’t understand is why they are rebranding now. The…
Don’t just put your logo on a shirt. I say this time and time again and Dyson have taken it to heart. As the new title sponsor of Bath Rugby, they are not just putting their logo on the team shirts but are turning their players in to their products!! Read the below from Premiership…
Whilst watching the recent All Blacks v England rugby games, I noticed that there were a lot more sponsor logos painted on their pitches than we have here in the UK. It’s not just sponsors logos, but tournament logos and twitter hashtags etc too. Does this interfere with the enjoyment of the game or do…
We attended the Chartered Institute of Marketing’s Annual Digital Summit on the 6th June 2014, to find out what’s hot in the world of digital. Bloomberg, IBM, The Guardian, Direct Line and Twitter were all there to give us their latest updates and visions for the future. The key takeaways from the event…
It was a great day at Croke Park in Dublin when Enterprise Ireland invited rights owners, sponsors, marketers and player performance experts to their Sports Marketing & Player Performance Conference, 6th May 2014. The day kicked off with Dave Morrissey, of Facebook’s Global Marketing Solutions, telling us to focus all our efforts on mobile…
“Particularly for small businesses, it is a way that they can really stand out from the competition for a comparatively small amount of money,” says Sophie Morris, founder of Millharbour Marketing. Morris suggests that starting local can be a sensible strategy for start-ups. Sponsoring a nearby sports team, she argues, can provide a far deeper…
Marketing Magazine has reported that Tesco is trialling iBeacons in its Chelmsford store. The GPS based apps can determine your location to within 2 cms and therefore deliver relevant information to you. Some of it will inevitably be promotional, pinging you an offer for a product that you’re about to walk past, but it…