Millharbour Marketing appointed to help Special Forces Veteran/Novice Cyclist in Pan-American Record to Raise £1,000,000 for Heads Together As a soldier with the UK Special Forces unit the Special Boat Service, Dean Stott pushed himself to the limit executing the most harrowing of missions. He describes his new venture, a quest to break the world…
We are honoured to be on Optimy’s list of the 14 most influential sponsorship experts and to be asked to contribute to their article about “What are the 3 main upcoming challenges in sponsorship?” You can read our response below and those of the 13 other sponsorship professionals on Optimy’s site. What are…
We were asked by Sponsorship Space to contribute to their article examining what sponsorship trends we will see in 2017. In the past, too many sponsorships have been based on ‘Chairman’s Whim’ or the ‘Highest Paid Person’s Opinion’ (HiPPO), with whoever leads sponsorship for the brand having to retrofit that to their marketing strategy.…
We were at World Rugby ConfEx, the bi-annual conference, to join the ‘Sponsorship Pathway – Are you sponsorship ready?’ panel alongside Fiona Taag from DHL, Tom Kingsley from EY, Murray Barnett from World Rugby and moderator, Mark Thompson from SponServe. So, what do rights holders need to do to be sponsorship ready? We…
Our NFL UK International Series 2016 journey started 11 weeks before the first game with the Fan Forum on the 12th of July. This was a great example of fan experience with an introduction to each of the teams, a chance to meet the players and plenty of opportunities for the crowd to engage, ask…
TeamGB won a record number of medals at Rio2016. Some sports improved on London2012 and some fell short, but whilst the buzz of the Games is still high, what can National Governing Bodies (NGBs) do to capture and retain the interest in sport? The Olympics has just provided the biggest advert possible for sport.…
CircleBath, an award-winning hospital that provides care for private and NHS patients, asked us to conduct a sponsorship measurement assessment of their partnership with Bath Rugby to determine what effect the sponsorship had on the perception of CircleBath amongst the Bath Rugby fan base. CircleBath is the Official Medical Partner of Bath Rugby with sponsorship rights…
In this video, we ask you to focus not on the money but to focus on the game instead. Use sponsorship to develop sport. As clubs, leagues or governing bodies you have a responsibility to grow your sport. Yes, you will have commercial targets in terms of revenue from media, tickets, merchandise and sponsorship,…
Sophie Morris, Strategic Marketing & Sponsorship Consultant at Millharbour Marketing, joined the panel on BBC Radio 5 Live’s ‘Wake Up to Money – Sports Edition’ on 24th July. With her were Keith Pelley CEO of the PGA European Tour (also pictured), Ryan Paterson Managing Director of ProZone and Michael Downey CEO of the Lawn…
We are delighted to announce that Sophie Morris, Strategic Marketing & Sponsorship Director of Millharbour Marketing, was elected to the Board of Directors of the European Sponsorship Association (ESA) at its AGM on Wednesday 6th July. ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards.…