In this video, we look at adding value to sponsors through asset creation. You will have the usual list of assets: branding, communications, tickets/hospitality, ambassadors and image rights etc. But what else can you offer? If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship, or…
In this video we’re asking you to stop selling sponsorship. That’s right. Stop selling sponsorship. Today. Right now. Why? Well because we want you to think about building partnerships instead. This isn’t a new idea in sponsorship, people have been talking about using the word ‘partnership’ instead for a long time, but we don’t really…
In this video, we look at the effect of rugby 7s being in the Olympics, which countries are set to benefit the most, and what team sponsors and other marketers need to look out for in their campaigns around the Games to comply with Rule 40 of the Olympic Charter. If you’d prefer to read rather…
In this video, we were at the O2 Arena to see if Leicester could continue the winning streak with the Leicester Riders basketball team. We talk about the Leicester City Premier League title win and the effect that has on the club, the city, broadcasters, the Premier League, and their sponsors with a special focus on…
We were in Russia last week, speaking at the marketing and sponsorship conference ‘MarSpo’ in Moscow. It’s safe to say that whilst the industry is different to what we see in the West, the ambition and enthusiasm for innovative sports marketing is just as strong. The two day conference was held in the fantastic…
It’s always good to celebrate and reward achievements. It’s also particularly fascinating to be part of the process in assessing who has achieved the most. The UK Sponsorship Awards Gala Dinner was held on 22nd March to recognise and reward the most effective use of sponsorship and it was an honour to be one…
In this video, we look at key areas of growth in rugby sponsorship and why now is a great time to be involved in the sport. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship, or any other aspect of marketing, please…
We are delighted to have been appointed as Strategic Marketing Partner of iSportconnect, the world’s largest private network of sports business executives. We will be working with iSportconnect to review their core positioning, what they offer to members, and we will advise on strategic marketing growth and communications. Sree Varma, CEO and Founder of…
In this video, we were at Twickenham for the RBS 6 Nations match, England against Wales. As England’s first international tournament since the Rugby World Cup, we wanted to reflect on how the rugby sponsorship landscape has changed since we hosted rugby’s biggest event. Did England’s early exit spur on any sponsor exits? Let’s take a…
Marketing Strategy is often confused with Marketing Plan, or just not understood at all. In this article on the CIM website, we aim to help marketers understand what being strategic actually means and contribute to the six steps to building a marketing strategy that will work.