Oh there’s such expectation over the Christmas adverts these days. What pressure on marketing agencies to give their clients the stand out concept to win commercial Christmas! John Lewis has been the forerunner over the past few years, but seemed to have not hit the nail quite so sweetly on the head this year.…
So Black Friday has actually turned out to be more of a grey weekend (and not just the weather here in London!). Many retailers, especially Asda, who brought all kinds of problems on themselves last year, stayed away from the most commercial of all annual events. John Lewis didn’t run any special promotions but…
Being more rugby fans than American football, and having attended many of the Rugby World Cup games, it was with great interested that we went to the NFL game at Wembley in London, the day after the Rugby World Cup Final. It was Kansas City Chiefs v Detroit Lions and here are the 10…
We were at Wembley on Sunday for the NFL international series to see how the NFL has done in bringing its regular games to London, to compare the big US sport fan engagement experience to our own and to learn more about the USA’s favourite sport. In terms of fan engagement, they closed off Regent Street…
In this video we were at Wembley for the NFL game, the day after the Rugby World Cup final, but were looking back at the whole Rugby World Cup tournament to assess what digital fan engagement there was from World Rugby. If you’d prefer to read rather than watch, the content is also written below. If you would…
We were at Twickenham for the Final of the Rugby World Cup, but also to announce our RWC 2015 Activation winners. We have four award categories: Rugby World Cup Worldwide Partners, Rugby World Cup Official Sponsors, National Team Lead Partners and the challengers. Find out who won below… If you’d prefer to read rather than…
In this video we look at what RWC2015 sponsors need to do post-tournament to turn fan engagement into acquisition and we look ahead to talk about what sponsors will need to do differently to activate their rights in 2019. If you’d prefer to read rather than watch, the content is also written below. If…
We were at City Hall, London this week for Beyond Rugby. We heard from all levels of the game starting with Brett Gosper of World Rugby talking about the Rugby World Cup, the Olympics and the global growth of the sport, to those organisations at the less high profile end who are using rugby at the grassroots…
In this video we look at what England sponsors O2 and QBE are doing to help the RFU fulfil its Rugby World Cup legacy objectives and how that contributes to their business goals, with contributions from Nick Mott and Gareth Griffiths. As England sponsors they have the big money assets, but are also investing in…
Our second conference this month was Leaders Sport Business Summit and the first session I attended was definitely the most interesting for me. We were talking about the future of the sports experience and what Game Day will look like in 2020. Jeremy Dale of Microsoft presented HoloLens. It’s essentially virtual reality but with…