Bonfire night is being left behind by the increasing popularity of Halloween, largely due to the prominence of the celebrations in the US. Halloween is Asda’s biggest sales event after Christmas and Easter, despite getting in trouble for its ‘mental patient’ outfits. As well as the American influence, there are far greater retail opportunities at…
A presentation by David Cole of fast.MAP at tonight’s Chartered Institute of Marketing event, gave some shocking insights into the difference between what customers think and what marketers think their customers think i.e. the marketing gap. I have put some highlights below, but get in touch for the full report and how you need…
Some interesting insights this evening at the latest CIM event for Chartered members. The headline statistic was that 70% of the marketing strategies we write are not implemented. Inevitably there is an element of the situation changing and strategy no longer being relevant, but in the majority of cases this was not the reason.…
Read our article published in Digital Marketing Magazine by clicking the image below.
I heard some interesting statistics at a CIM event today on “How to make mobile work in a multichannel marketing strategy”. There are more mobile connections in the world than bank accounts. Apple iPhone products created more revenue in 2012 than all of Microsoft’s revenue and made more profit that the whole of GE…
I’m actually one of the unaccounted for ‘quite like it’ people. I’m never going to eat it very often, but when I do, I enjoy it and think it’s ok. But what I LOVE about Marmite is their marketing. Not just the story behind the adverts but how specific they are about what they do. …
There was a great piece in today’s Metro newspaper about the evolution of logo design over time. It highlighted the sometimes hated complete overhaul of a logo, and the more readily accepted continual evolution. Perhaps because the latter is rarely noticed. One brand they didn’t highlight though was Coca-Cola, who have bucked the trend by hardly…