The Importance of Mobile Marketing
Read our article published in Digital Marketing Magazine by clicking the image below.
The Importance of Mobile Marketing, Interesting Stats and When to Say ‘No’
I heard some interesting statistics at a CIM event today on “How to make mobile work in a multichannel marketing strategy”. There are more mobile connections in the world than bank accounts. Apple iPhone products created more revenue in 2012 than all of Microsoft’s revenue and made more profit that the whole of GE…
Marmite – Highly Targeted Marketing
I’m actually one of the unaccounted for ‘quite like it’ people. I’m never going to eat it very often, but when I do, I enjoy it and think it’s ok. But what I LOVE about Marmite is their marketing. Not just the story behind the adverts but how specific they are about what they do. …
The Rising Value of Rugby in Business
The Rugby Business Network’s latest event was on a topic close to my heart, the value of rugby in business and, in fact, its rising value. The key speaker for me at this event was David Haigh, Founder and CEO of Brand Finance. Having written my graduate dissertation on the value of brands and having long followed…
Brand Evolution
There was a great piece in today’s Metro newspaper about the evolution of logo design over time. It highlighted the sometimes hated complete overhaul of a logo, and the more readily accepted continual evolution. Perhaps because the latter is rarely noticed. One brand they didn’t highlight though was Coca-Cola, who have bucked the trend by hardly…
Making Sponsorship Work: Lessons from Lloyds
In February 2007 Lloyds TSB signed the first partner agreement with Locog for the London 2012 Olympic and Paralympic Games. One year on from the Games, I have three questions: What did they want to achieve from that? How did they make it happen? How did they measure it? 1) Setting clear objectives.…
My Top 5 Sponsorship Tips
1) The right fit – in terms of partner, values and strategy. The property you decide to sponsor has to make sense. It has to be a good fit, not only for your clients and new clients to believe it is genuine, but also to ensure a good mutually beneficial partnership. e.g. Dove Men+Care in…