We were in Russia last week, speaking at the marketing and sponsorship conference ‘MarSpo’ in Moscow. It’s safe to say that whilst the industry is different to what we see in the West, the ambition and enthusiasm for innovative sports marketing is just as strong. The two day conference was held in the fantastic…
It’s always good to celebrate and reward achievements. It’s also particularly fascinating to be part of the process in assessing who has achieved the most. The UK Sponsorship Awards Gala Dinner was held on 22nd March to recognise and reward the most effective use of sponsorship and it was an honour to be one…
We were at City Hall, London this week for Beyond Rugby. We heard from all levels of the game starting with Brett Gosper of World Rugby talking about the Rugby World Cup, the Olympics and the global growth of the sport, to those organisations at the less high profile end who are using rugby at the grassroots…
Our second conference this month was Leaders Sport Business Summit and the first session I attended was definitely the most interesting for me. We were talking about the future of the sports experience and what Game Day will look like in 2020. Jeremy Dale of Microsoft presented HoloLens. It’s essentially virtual reality but with…
A new format gave us a workshop session on day one this year and it was all about influencers. How to use them in marketing, how to find them and how to let go in order to let them do their thing. We’re not doing our own marketing any more, we’re asking people we don’t…
It looks as if women in sport is making good progress in getting on the agenda of sports conferences. We saw Clare Balding host a session at the Telegraph Business of Sport conference last week and now Leaders have a whole conference dedicated to women’s sport and women in sport. We started off by…
Competition in sports broadcasting, sponsorship integration, sponsorship activation in financial services, cycling, fan engagement in motor sport, and harnessing the value of social media. The second day of the inaugural Telegraph Business of Sport conference was certainly more controversial than day one, and it started right in the first session. We heard about the healthy…
Day One – RWC2015, Success and Legacy at Mega Events, Sponsorship to Business Partnerships, Evolving Model for Football Clubs, Developing Women’s Sports, and Sponsorship Activation Lord Seb Coe opened the Telegraph conference held at the BT Sports offices in central London. He took us through a history of sport from 700BC through various modernising eras…
It’s always nice to have a day out of the office, to meet new people and to share ideas and challenges, isn’t it. Well, the Think!Sponsorship conference was particularly nice, being held at the glorious Royal Albert Hall, London! So, the good news is that sponsorship is still growing, as reported in the Think!Sponsorship…
We were very excited to attend IBM’s ‘A new way to work in the new insight economy’ today. Mostly because it was held at The Royal Institution where lectures have been held since 1825. We were in the iconic Faraday Theatre where the Christmas lectures are filmed each year, where children and adults alike are…