After a prolonged separation from previous partner Aviva, and trouble finding a replacement, the news of an American insurer taking over the title sponsorship of the top level of English rugby was greeted with many a raised eyebrow. Who is this Arthur J Gallagher and why is he sponsoring English Rugby? Well, it turns…
We were at Twickenham for the Quarter Finals of the Rugby World Cup, to film this video on the missing element of many sponsorships: integration. We look at how the Worldwide Partners and Official Sponsors faired on our integration test and tell you why integration of sponsorship is so important. If you’d prefer to read rather…
Day One Will Greenwood opened the event and handed over to Bernard Lapasset, Chairman of the IRB, who addressed the delegation before the first session of the conference. 1) Winning Bids and Delivering Outstanding Rugby Events This opening session looked at the success of the London 2012 Olympic bid; what ER2015 is doing to…
Social media seems the norm to most of us now but the BBC recruited its first ever social media editor for sport, Chris Hurst, just 6 months ago. This is even more surprising when he tells us that they have over 1000 social media accounts! The BBC measure success in terms of fan…
This session of the Rugby Expo at Twickenham saw a great panel discuss the new Premiership rugby deal with BT and where they think it will go from here. “Rugby is the most accessible and welcoming sport we’ve ever worked in”. Nick Chesworth, IMG media BT Sport has undoubtedly brought fans much closer…
Last night’s Rugby Business Network event had a colourful theme in Harlequins’ ex-Head of Marketing, Lorraine Rooney, and recently retired player Olly Kohn. Olly’s story is an interesting one. There are many rugby players who have businesses based around sport, fitness, clothing etc. but Olly’s business seems to have happened by chance. He was bought…
Any sponsorship is only as good as its activation. And so, to find and deliver the best possible sponsorship activation, I thought I should find out what has been the best example so far. Who better to ask than Will Greenwood, the England Rugby International who played for Leicester Tigers and Harlequins and now has…
The Rugby Business Network’s latest event was on a topic close to my heart, the value of rugby in business and, in fact, its rising value. The key speaker for me at this event was David Haigh, Founder and CEO of Brand Finance. Having written my graduate dissertation on the value of brands and having long followed…