ESA released its annual Sponsorship Market Trends report last week. You may have seen the results already, but we wanted to compare the 2020 Sponsorship Market Trends with the 2019 report. What has changed? What are the new priorities? Of course, the world has changed quite significantly since the survey data was collected. What…
With most upcoming events cancelled and galleries, museums and theatres shut you could easily think that all the sponsors will be turning their backs and asking for a refund for rights lost. As Tom Greenwood, Head of Partnerships & Activation, Premier League said in an ESA webinar this week, the impact of Covid-19 “depends…
Loughborough University partners with Millharbour Marketing to progress sponsorship research and education The partnership aims to produce original sponsorship research projects in addition to developing and supporting the delivery of teaching for the sport management sector. Loughborough University is the world’s best university for sports-related subjects and the London campus is home to…
In the run-up to the FIFA Women’s World cup that started this weekend, talk in the industry was about a tipping point in the game. Even though women’s sports sponsorship started making headlines years ago – with SSE sponsoring the Women’s FA Cup in 2015 and Avon sponsoring Liverpool FC’s women’s team in 2017…
The Danish sponsorship members group, SPOT:ON Club, organised a London working trip for members and, as the London-based member of the group’s Advisory Board, I arranged two outstanding speaker panels for the visit. With both sponsors and rights holders represented from some of the best UK sponsorships, this was a really unique experience. Both…
Sitting on the Advisory Board of SPOT:ON Club, the Danish sponsorship members group, I was delighted to make another trip to Copenhagen for the club’s annual SPOT:ON Activation conference. With a great line-up of speakers including global brands, we were treated to an inspiring showcase of excellent sponsorship activation examples. The conference concluded…
I was delighted to be in Brussels last week, not only to attend SponsorLive – The ESA Annual Summit – but also to hold the first meeting of the European Sponsorship Association’s (ESA) National Representatives Group. ESA’s mission is to ‘unite, inspire and grow the sponsorship industry’. As an ESA Board Director, I’m always…
Now in its fifth year, SponsorLive partnered with the European Sponsorship Association (ESA) to create Europe’s must attend sponsorship conference. In my role of concluding and closing the event on behalf of ESA, I noted the key takeaways of each session, which I have summarised for you below. Vincent-Baptiste Closon, Head of International Sponsoring,…
When I went to ‘Sponsorship ROI Exposed’ organised by Toby Hester, Sponsorship Coach and a fellow ESA Board Director of mine, I was hoping that with a whole day dedicated to sponsorship measurement, it would indeed be exposed. I was not disappointed. Toby had asked me to join him on stage at the end…
We created the sponsorship proposition, strategy and collateral that led to a FTSE 100 company taking Title Partner rights for this incredible Pan-American Highway challenge.