Debbie Jevans, Chief Executive ER2015, opened by discussing the key lessons from the Olympics in 2012 and how they are being implemented for RWC 2015; vision – be brave and articulate it clearly, integrated delivery – you can’t do it alone, hire great people – engage stakeholders get buy in on vision and they…
This session of the Rugby Expo at Twickenham saw a great panel discuss the new Premiership rugby deal with BT and where they think it will go from here. “Rugby is the most accessible and welcoming sport we’ve ever worked in”. Nick Chesworth, IMG media BT Sport has undoubtedly brought fans much closer…
James Gibson from Air New Zealand spoke at the Rugby Business Network event at Baker & McKensie’s offices last night. It was very interesting to hear that they purposefully don’t follow other airlines in taking headline sponsor to get their logo on a shirt etc but uses players instead as the All Blacks Official…
Following the much anticipated big Christmas ad campaigns by some of our biggest retailers e.g. Marks & Spencer and John Lewis, Twitter was a frenzy of tweets by John Lewis advert fans telling the retailer how amazing the advert was and what it meant to them. One fan also tweeted just to say how good…
One of the few criticisms of the London 2012 Olympics (yes, we all know about the tickets) was the lack of a legacy plan. None of the major sponsors had a clear legacy plan in place at the end of the games. The staff disbanded soon after the end of the games and any legacy…
Bonfire night is being left behind by the increasing popularity of Halloween, largely due to the prominence of the celebrations in the US. Halloween is Asda’s biggest sales event after Christmas and Easter, despite getting in trouble for its ‘mental patient’ outfits. As well as the American influence, there are far greater retail opportunities at…
A presentation by David Cole of fast.MAP at tonight’s Chartered Institute of Marketing event, gave some shocking insights into the difference between what customers think and what marketers think their customers think i.e. the marketing gap. I have put some highlights below, but get in touch for the full report and how you need…
Some interesting insights this evening at the latest CIM event for Chartered members. The headline statistic was that 70% of the marketing strategies we write are not implemented. Inevitably there is an element of the situation changing and strategy no longer being relevant, but in the majority of cases this was not the reason.…
Last night’s Rugby Business Network event had a colourful theme in Harlequins’ ex-Head of Marketing, Lorraine Rooney, and recently retired player Olly Kohn. Olly’s story is an interesting one. There are many rugby players who have businesses based around sport, fitness, clothing etc. but Olly’s business seems to have happened by chance. He was bought…
Any sponsorship is only as good as its activation. And so, to find and deliver the best possible sponsorship activation, I thought I should find out what has been the best example so far. Who better to ask than Will Greenwood, the England Rugby International who played for Leicester Tigers and Harlequins and now has…