Millharbour Marketing attended a Guardian Media event yesterday on what the merging of marketing and tech means for marketers. The panel consisted of some impressive names; John Watton, Director of Digital Marketing, Adobe. Mark Singleton, Head of Sportsbook Marketing, Paddy Power. Lisa Bridgett, Global Director of Sales and Marketing, Net-a-porter. Tanya Cordrey, Chief Digital…
We attended the Chartered Institute of Marketing’s Annual Digital Summit on the 6th June 2014, to find out what’s hot in the world of digital. Bloomberg, IBM, The Guardian, Direct Line and Twitter were all there to give us their latest updates and visions for the future. The key takeaways from the event…
Marketing Magazine has reported that Tesco is trialling iBeacons in its Chelmsford store. The GPS based apps can determine your location to within 2 cms and therefore deliver relevant information to you. Some of it will inevitably be promotional, pinging you an offer for a product that you’re about to walk past, but it…
Three great examples of creating a winning culture were shared at the Rugby Business Network event hosted by HSBC, in their Canary Wharf office yesterday. 1) The All Blacks James Kerr, who studied the culture of the formidable team from within, told us that after a game, the senior players “sweep the sheds” i.e.…
That was a question answered by two professional rugby players at a Rugby Business Network event last night, hosted by Thomassport who provide profile assessments for athletes and coaches. Phil Dowson, Northampton, has planned for a career after rugby almost by chance, when he was asked to takeover a printing company. He was doing this single-handedly,…
“Sophie Morris, marketing strategy consultant and founder of Millharbour Marketing, supports the idea that classical marketing skills are still highly relevant in 2014 but she says they must be modernised to address the fact marketing is now a two-way engagement process. “Digital marketing needs to be part of a traditional marketing strategy to ensure integration…
Did you get back to the office after Christmas to an inbox full of emails? I did, and it made me think about how many marketing emails I received on Christmas Day itself. Just when we are supposed to be spending quality time with our families, retailers are enticing us on to our phone…
“Make the celebrity part of your brand. “Drink endorsements can be tricky,” says Sophie Morris of Millharbour Marketing. “Don’t just deliver crates of your product to them. Ensure they understand the company history and ethos and make sure your contract states they must be seen drinking your brand.” When Ciroc Vodka signed rapper P Diddy…
Following the much anticipated big Christmas ad campaigns by some of our biggest retailers e.g. Marks & Spencer and John Lewis, Twitter was a frenzy of tweets by John Lewis advert fans telling the retailer how amazing the advert was and what it meant to them. One fan also tweeted just to say how good…
One of the few criticisms of the London 2012 Olympics (yes, we all know about the tickets) was the lack of a legacy plan. None of the major sponsors had a clear legacy plan in place at the end of the games. The staff disbanded soon after the end of the games and any legacy…