There may be many companies watching the Rugby World Cup and seeing the commercial potential of rugby for the first time. This video explores the initial factors to consider if you are thinking of using rugby to engage with your target market. If you’d prefer to read rather than watch, the content is also written…
The Rugby World Cup kicked off on Friday with a win for England and the weekend saw some great sporting drama with Japan defeating South Africa, and we were honoured to be there in Brighton to watch it. We have seen what the Rugby World Cup sponsors have done in the build up to…
We spoke to Gareth Griffiths, Head of Sport Sponsorship at O2, about rugby sponsorship activation, being England Rugby’s Lead Partner, Rugby World Cup legacy, the impact of the Three takeover on brand, and their co-branding sponsorship integration with England Rugby ‘Rose2’, ahead of their latest rugby campaign launch this coming Wednesday, 9th September. O2…
Here’s some great sponsor activation around the Rugby World Cup from Samsung: The Samsung School of Rugby. Samsung are an England Rugby sponsor, not a Rugby World Cup sponsor, but they have produced a series of short videos aimed at teaching the basics of the game and being pretty funny at the same time.…
In this video we are looking at gamification and eSports – what they are and how you could be using them to better target and engage with your audience. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about gamification, or any other aspect of…
Do you have sponsorship ambassadors as part of your sponsorship deal? Are you struggling to know how best to use them? Take a look at Air New Zealand who sponsor the All Blacks rugby union team. They build their ambassadors into their product, in this case their in-flight safety videos. The athletes and the…
This video is about measuring sponsorship, we evaluate some common metrics and show how to make sure you are measuring against your objectives. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship or any other aspect of marketing, please get in…
There is a great article in Marketing Week today about sponsors undervaluing women’s sport. We see Adidas sponsoring the Women’s FIFA world cup, but not really bothering to do much around it. A common theme through our blogs and videos is on the importance of sponsorship integration; that is including your sponsorship properties…
In this video we cover the importance of integrating your sponsorship with the rest of the marketing mix in order to fully leverage your investment. We look at Dyson’s sponsorship of Bath Rugby again and how they could improve their sponsorship integration. If you’d prefer to read rather than watch, the content is also written…
In this video we look at sponsorship activation and we’re going to look at one particular case study, Dyson’s sponsorship of Bath Rugby Club. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship or any other aspect of marketing, please get in…