In this video, we were at the O2 Arena to see if Leicester could continue the winning streak with the Leicester Riders basketball team. We talk about the Leicester City Premier League title win and the effect that has on the club, the city, broadcasters, the Premier League, and their sponsors with a special focus on…
We were in Russia last week, speaking at the marketing and sponsorship conference ‘MarSpo’ in Moscow. It’s safe to say that whilst the industry is different to what we see in the West, the ambition and enthusiasm for innovative sports marketing is just as strong. The two day conference was held in the fantastic…
It’s always good to celebrate and reward achievements. It’s also particularly fascinating to be part of the process in assessing who has achieved the most. The UK Sponsorship Awards Gala Dinner was held on 22nd March to recognise and reward the most effective use of sponsorship and it was an honour to be one…
In this video, we look at key areas of growth in rugby sponsorship and why now is a great time to be involved in the sport. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship, or any other aspect of marketing, please…
In this video, we were at Twickenham for the RBS 6 Nations match, England against Wales. As England’s first international tournament since the Rugby World Cup, we wanted to reflect on how the rugby sponsorship landscape has changed since we hosted rugby’s biggest event. Did England’s early exit spur on any sponsor exits? Let’s take a…
So, another sporting scandal hits our news screens. This time led by the athlete in question. Controlling the failed drug test story will have gone a long way in minimising the damage to Maria Sharapova, but of course damage has still been done, both to her reputation and commercial value, as well as pulling…
Rule 40 of the Olympic Charter makes it into The Times today. But do sponsors of individual athletes know that they won’t even be able to tweet them a ‘good luck’ or ‘congratulations’ message? The rule is there to protect official Olympic and Team sponsors, but I wonder how many companies sponsor an individual…
We were interviewed by The Guardian for their piece on what business owners need to look at for 2016.
The BBC reports this morning that LeBron James has signed a ‘lifetime’ deal with Nike. He’s clearly a very valuable athlete and has a long relationship with Nike, but to sign a lifetime deal is a huge commitment and one that we’d really like to see the Terms and Conditions for! So, is this…
Being more rugby fans than American football, and having attended many of the Rugby World Cup games, it was with great interested that we went to the NFL game at Wembley in London, the day after the Rugby World Cup Final. It was Kansas City Chiefs v Detroit Lions and here are the 10…