How Lockdown Changed the Sponsorship Landscape in 2020 Written by Millharbour Director, Sophie Morris (also an ESA Board Director) and first published by ESA on sponsorship.org Let’s have a look at how the top ten trends changed as the year went on. In January, you can see that Sustainability entered the list for the…
Sophie Morris, Strategic Marketing & Sponsorship Director at Millharbour Marketing, shares her thoughts on how brands and rights holders can work together more effectively. What do you do? Sophie: At Millharbour, we help organisations improve commercial performance by putting their clients at the centre of their business. Through research and analysis, we help them…
This article looks at how Sponsorship Market Trends have changed since pre-COVID. What are the new priorities? What will it take for the industry to recover? Back in March, I wrote about what had changed in the 2020 ESA Sponsorship Market Trends report (data collected pre-COVID) from the 2019 report. Now, I’m able to…
The aim of this project was clear “deliver more for sponsors, continue to be a sponsorship leader and become more efficient.”
I was invited to speak on BBC Radio 5 Live’s Wake Up To Money programme with Sean Farrington last week. The topic? The impact of Coronavirus on sponsorship. Wake Up To Money is broadcast live from 5 am-6 am which, I’ll let you into a secret, is not too bad for me as my…
ESA released its annual Sponsorship Market Trends report last week. You may have seen the results already, but we wanted to compare the 2020 Sponsorship Market Trends with the 2019 report. What has changed? What are the new priorities? Of course, the world has changed quite significantly since the survey data was collected. What…
With most upcoming events cancelled and galleries, museums and theatres shut you could easily think that all the sponsors will be turning their backs and asking for a refund for rights lost. As Tom Greenwood, Head of Partnerships & Activation, Premier League said in an ESA webinar this week, the impact of Covid-19 “depends…
We created more value for Superliga to deliver to their clubs and sponsors through asset inventory analysis and creating new sponsorship assets and marketing platforms.
Our amazing Charity Partner, School of Hard Knocks, achieved something quite incredible at the weekend. They broke the Guinness World Record for the longest ever game of rugby union. It was over 30 hours long. With normal size teams. On the hottest ever August Bank Holiday weekend. What made them do this? Raising…
Loughborough University partners with Millharbour Marketing to progress sponsorship research and education The partnership aims to produce original sponsorship research projects in addition to developing and supporting the delivery of teaching for the sport management sector. Loughborough University is the world’s best university for sports-related subjects and the London campus is home to…