It looks as if women in sport is making good progress in getting on the agenda of sports conferences. We saw Clare Balding host a session at the Telegraph Business of Sport conference last week and now Leaders have a whole conference dedicated to women’s sport and women in sport. We started off by…
Competition in sports broadcasting, sponsorship integration, sponsorship activation in financial services, cycling, fan engagement in motor sport, and harnessing the value of social media. The second day of the inaugural Telegraph Business of Sport conference was certainly more controversial than day one, and it started right in the first session. We heard about the healthy…
Day One – RWC2015, Success and Legacy at Mega Events, Sponsorship to Business Partnerships, Evolving Model for Football Clubs, Developing Women’s Sports, and Sponsorship Activation Lord Seb Coe opened the Telegraph conference held at the BT Sports offices in central London. He took us through a history of sport from 700BC through various modernising eras…
In this video we look at the different sponsorship strategies and how to choose which is best for you; using sponsorship as a marketing channel as you would use any other and integrating it across the whole of the marketing mix. If you’d prefer to read rather than watch, the content is also written below.…
It’s always nice to have a day out of the office, to meet new people and to share ideas and challenges, isn’t it. Well, the Think!Sponsorship conference was particularly nice, being held at the glorious Royal Albert Hall, London! So, the good news is that sponsorship is still growing, as reported in the Think!Sponsorship…
Being true to your brand and it’s values will ensure the best possible result for your sponsorship in engaging with fans, getting them to know and like your brand, and ultimately become customers. Watch our latest video on the importance of brand in sponsorship below with case studies on Specsavers and Nissan. If you’d prefer to…
This video is about the power of sponsorship compared to more widely used elements of the marketing mix. How it can take customers through the whole buying process, create an emotional engagement and help you achieve your marketing objectives. If you’d prefer to read rather than watch, the content is also written below. If you…
We were delighted to receive a brief from Newcastle Building Society (NBS) who were looking to get into sponsorship to raise their profile locally and were keen to support football but also to follow their brand promise of local knowledge and mutual understanding. After a thorough search to find the right sponsorship opportunity, and…
This video is about sponsorship in the marketing mix and its importance in relation to the rest of your marketing activity. That is, why you should integrate it with the rest of your marketing planning. If you’d prefer to read rather than watch, the content is also written below. If you would like to talk…
This is a great use of brand ambassadors by MaxiNutrition. They don’t just use Chris Robshaw (England Captain) and George North (Wales) to pose in photos for advertising, they have chosen two high profile rugby players from competing nations and pitched them against each other in various skills tests. It’s content that fans want…