We were at World Rugby ConfEx, the bi-annual conference, to join the ‘Sponsorship Pathway – Are you sponsorship ready?’ panel alongside Fiona Taag from DHL, Tom Kingsley from EY, Murray Barnett from World Rugby and moderator, Mark Thompson from SponServe. So, what do rights holders need to do to be sponsorship ready? We…
Our NFL UK International Series 2016 journey started 11 weeks before the first game with the Fan Forum on the 12th of July. This was a great example of fan experience with an introduction to each of the teams, a chance to meet the players and plenty of opportunities for the crowd to engage, ask…
TeamGB won a record number of medals at Rio2016. Some sports improved on London2012 and some fell short, but whilst the buzz of the Games is still high, what can National Governing Bodies (NGBs) do to capture and retain the interest in sport? The Olympics has just provided the biggest advert possible for sport.…
CircleBath, an award-winning hospital that provides care for private and NHS patients, asked us to conduct a sponsorship measurement assessment of their partnership with Bath Rugby to determine what effect the sponsorship had on the perception of CircleBath amongst the Bath Rugby fan base. CircleBath is the Official Medical Partner of Bath Rugby with sponsorship rights…
In this video, we ask you to focus not on the money but to focus on the game instead. Use sponsorship to develop sport. As clubs, leagues or governing bodies you have a responsibility to grow your sport. Yes, you will have commercial targets in terms of revenue from media, tickets, merchandise and sponsorship,…
Sophie Morris, Strategic Marketing & Sponsorship Consultant at Millharbour Marketing, joined the panel on BBC Radio 5 Live’s ‘Wake Up to Money – Sports Edition’ on 24th July. With her were Keith Pelley CEO of the PGA European Tour (also pictured), Ryan Paterson Managing Director of ProZone and Michael Downey CEO of the Lawn…
We are delighted to announce that Sophie Morris, Strategic Marketing & Sponsorship Director of Millharbour Marketing, was elected to the Board of Directors of the European Sponsorship Association (ESA) at its AGM on Wednesday 6th July. ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards.…
In this video, we look at adding value to sponsors through asset creation. You will have the usual list of assets: branding, communications, tickets/hospitality, ambassadors and image rights etc. But what else can you offer? If you’d prefer to read rather than watch, the content is also written below. If you would like to talk about sponsorship, or…
In this video we’re asking you to stop selling sponsorship. That’s right. Stop selling sponsorship. Today. Right now. Why? Well because we want you to think about building partnerships instead. This isn’t a new idea in sponsorship, people have been talking about using the word ‘partnership’ instead for a long time, but we don’t really…
In this video, we look at the effect of rugby 7s being in the Olympics, which countries are set to benefit the most, and what team sponsors and other marketers need to look out for in their campaigns around the Games to comply with Rule 40 of the Olympic Charter. If you’d prefer to read rather…