The SPOT:ON Sponsorship Activation conference in Copenhagen was a great success and we were delighted to speak at this inaugural event. Lined up alongside speakers from Volvo, Manchester United, Skoda and Santander, we talked about sponsorship as the king of brand building. This was based on research presented by the IPA that showed sponsorship as…
Last week was the IPA’s Eff Week, a comprehensive view of marketing effectiveness and how to measure it across the whole industry, and we were delighted to be a part of it. Our founder, Sophie Morris, spoke alongside Matt Stevenson from EE about how sponsorship has changed in the digital era using the example…
First published by EffWorks as part of a series of articles building up to Effectiveness Week 2017, I was asked to give my view on whether sponsorship is reaching its potential. You can read the original article on the Eff Works website and it is also copied below. IN ‘MEDIA IN FOCUS‘ (PAGE 43 IF…
Do you have a product-led or customer-led approach to selling sponsorship? Let’s look at the difference and why the distinction is important for sponsorship. A product-led approach in sponsorship tends to be focused on the sales processes. A common question is “what shall we put in the deck?”. You know the current sponsorship assets…
Some of us may over-rely on lawyers and not seek to understand the basics of the sponsorship contract ourselves; others who don’t feel they have a budget for lawyers may bypass that expertise altogether. The ESA Breakfast Briefing ‘Demystifying the Sponsorship Contract’ told us why we all need to be aware of legal pitfalls in…
We recently gave a lecture at Loughborough University London on Service Quality in Sponsorship. Speaking to MSc Sports Business students, we shared our experience of poor service quality and applied the Service Quality Gap Model to sponsorship. We’re now sharing that analysis in our latest paper. [download id=”3474″] The service quality provided by…
We are delighted to be shortlisted for the UK Sponsorship Awards ‘Best Use of Research and Evaluation in a Sponsorship Campaign’ for our work with CircleBath on their sponsorship measurement of Bath Rugby Club. We’re really proud of this piece of work which directly affected the decision to renew the sponsorship and informed the activation planning as…
Millharbour Marketing appointed to help Special Forces Veteran/Novice Cyclist in Pan-American Record to Raise £1,000,000 for Heads Together As a soldier with the UK Special Forces unit the Special Boat Service, Dean Stott pushed himself to the limit executing the most harrowing of missions. He describes his new venture, a quest to break the world…
We are honoured to be on Optimy’s list of the 14 most influential sponsorship experts and to be asked to contribute to their article about “What are the 3 main upcoming challenges in sponsorship?” You can read our response below and those of the 13 other sponsorship professionals on Optimy’s site. What are…
We were asked by Sponsorship Space to contribute to their article examining what sponsorship trends we will see in 2017. In the past, too many sponsorships have been based on ‘Chairman’s Whim’ or the ‘Highest Paid Person’s Opinion’ (HiPPO), with whoever leads sponsorship for the brand having to retrofit that to their marketing strategy.…